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From Us

From Freelancers, to Running a Business: Here's Why We Started Jungle House.

From corporate and commercial work to the beginnings of Jungle House, we want to share with you our big dreams to make a difference.

Last updated: 5th January 2023   |   6 min read

In the Beginning.

We've always felt that things could be a little better than they are. But let us explain from the start.

We founded Jungle House in 2020, in a generally memorable year where we found ourselves with some time on our hands and an engrossing opportunity to watch the world play out around us. The news headlines did not make for feel-good reading, and we're not just referring to the pandemic and local toilet paper sales, but also because of the dam bursting on generations of racial inequality, on climate inaction in the face of natural disasters, and on peak political tensions featuring world leaders so cartoonishly inept that it made you question reality.

All of this prompted some mild existential dread and pushed us to a choice: embrace hopelessness and disappear into the couch cushions, or try to take what skills we have and direct our energy into trying to make the world a better place for ourselves. Because, for all our frustrations with the slow adoption of change, we also felt a stubborn sense of optimism that humanity could make it happen.

Within every problem, there exists a possibility.

Realistically, we don't have the skills to engineer CO2 out of the atmosphere or lawyer our way to social equity, but we do have the ability to point a camera at the people who can, and give them a way to amplify their calling. The world isn't going to be saved by one superhero with unlimited strength (despite all the Marvel documentaries), but it is going to be saved by the millions of us who believe that together change will happen, and that there's no better time to start than now.

We've always felt that things could be a little better, and in 2020, we figured we may as well start with ourselves and give it everything.

Our logo, designed by Hugh Fletcher Cox in 2019.

How It's Going.

We're tracking through the meat of our journey now, even though in some ways it still feels like we've only just begun.

We're celebrating good stories, and we are deliberately broad with the way we phrase that because – among its obvious and simplistic interpretations – good is undeniably subjective.

Our "good" compass guides us in the direction of genuine improvement: "good" is less of a toll on the environment, "good" is less discrimination, "good" is better services for those socially disadvantaged, "good" is a company consciously using more expensive materials because they have less of a negative impact, or maybe more of a positive one. "Good" is about growth and it's about change.

We want to share the stories about brands that do well by doing good. 

We want to share the range of passions, concerns, and goals of businesses that are working to better their slice of the world, using the skills and creativity that they have because they care. We're cheering for the stunning new generation of entrepreneurs, creators, innovators, and trailblazers — the bold people tackling what is "too big a problem to be fixed." We want to share these stories with everyone we meet over coffee, lunch, or the weekend bbq, because we know that good stories can inspire, spread, and turn up the voluntary desire for change.

As soon as we started looking for stories worthy of celebration, the richer and deeper the community we discovered, and although we've described many "wants" so far, we assure you that we don't just "want" to create positive change, we set out to do it.

The founders of Jungle House, Tom Gilligan and Wendy Lee.

Where We're Heading.

Celebrating the good stories is our first and immediate goal, but it definitely isn't the end.

Where we're at now, it feels like envisioning a future where good is the norm might be hopelessly idealistic. But we may as well be motivated.

Our goal is to accelerate, amplify, and inspire good.

When it becomes commonplace for businesses to put people and the planet ahead of profit, then we'll have reached the beginning of the end of our journey.

When "celebrating the good" becomes "celebrating the normal," then we're more than happy to pop open a new notebook and find something else to crow at all our friends about; but until then, we'll be here, stubbornly optimistic that there's a way forward, and finding yet more good stories worthy of a celebration emoji.


Tom Gilligan & Wendy Lee
Founders of Jungle House Creative.


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